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Upper Mount Gravatt State School > Calendar and news > Principal's blog > Posts > School Rebranding
August 10
School Rebranding

Thank you to all the staff and community members who participated in our marketing survey and Think Tank.  Your feedback has been invaluable in helping us better understand our school community.  From this, we have been able to hone in on our point of difference that sets us apart from other schools in our area. 

The face and core values of Upper Mount Gravatt State School have changed over the decades.  We know who we are and what we stand for.  We feel it when we walk through our gates, we see it when we walk through our classrooms. Does the Wider community feel and see what we do?  We are currently undergoing some brand changes.   The goal of rebranding and marketing is to shine a spotlight on our school community and realign public perception and reality.  We want the wider community to better understand us.  We want them to be very clear about what we stand for and what we have to offer.  Visual rebranding is one of the first steps in getting noticed.  It signals a change.  The eye is innately trained to pick up on change.  Strategic rebranding and marketing should reenergize a product. 

A number of ongoing marketing considerations are currently underway.  We are excited to announce our new look School Crest featuring the new tagline: Shaping Success Together.  We want to acknowledge and pay respect to our past traditions, while reflecting and shining a light on our current school community and the direction we are moving in.  Keep an eye out for our “optional” new look school polo that will be available for purchase for 2016 preps and seniors from the end of the year and for the remainder of the school from term 2 2016.


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