Thank you to all the staff
and community members who participated in our marketing survey and Think
Tank. Your feedback has been invaluable
in helping us better understand our school community. From this, we have been able to hone in on
our point of difference that sets us apart from other schools in our area.
The face and core values
of Upper Mount Gravatt State School have changed over the decades. We know who we are and what we stand
for. We feel it when we walk through our
gates, we see it when we walk through our classrooms. Does the Wider community
feel and see what we do? We are
currently undergoing some brand changes.
The goal of rebranding and marketing is to shine a spotlight on our
school community and realign public perception and reality. We want the wider community to better
understand us. We want them to be very
clear about what we stand for and what we have to offer. Visual rebranding is one of the first steps
in getting noticed. It signals a
change. The eye is innately trained to
pick up on change. Strategic rebranding
and marketing should reenergize a product.
A number of ongoing marketing considerations are
currently underway. We are excited to
announce our new look School Crest featuring the new tagline: Shaping Success
Together. We want to acknowledge and pay
respect to our past traditions, while reflecting and shining a light on our
current school community and the direction we are moving in. Keep an eye out for our “optional” new look
school polo that will be available for purchase for 2016 preps and seniors from
the end of the year and for the remainder of the school from term 2 2016.